Disney Theatricals feels your pain and today announced a sea-change in how Broadway tickets are exchanged.
Old Broadway was caveat emptor. This new policy is more “never had a friend like me.”
The policy, according to a news release, allows Disney’s Broadway ticketholders “in advance and for any reason whatsoever – to change the date they see the show at any time up until two hours in advance of their scheduled performance.”
If you exchange the tickets for another date and you need to change them again, you can exchange them — again.
Fine print: Tickets must be exchanged where you bought them, on the Disney on Broadway Hotline, Ticketmaster or in-person at the respective show box offices (New Amsterdam for “Aladdin” and Minskoff for “Lion King”).
“Attending a Broadway show is about escaping, so ticket-buying should accommodate people’s hectic, unpredictable schedules,” said David Schrader, executive VP of Disney Theatricals, the Broadway arm of the House of Mouse. “Our aim is to empower guests with an unprecedented level of flexibility so that they can make their plans in advance knowing there are options if they need to change their schedule.”
More fine print: Exchange must be made no later than two hours prior to the performance for which they are holding tickets. A $12 per ticket exchange fee will be charged for this service unless the exchange is made within 24 hours of ticket purchase. Tickets may be exchanged for any other single performance on sale at the time the exchange is made, subject to blackout dates. Tickets may not be exchanged for another seat or differently-priced ticket for the same performance. For groups sales, ticket exchanges will be made only through the original Group Sales Agent that originally transacted the sale. Group minimums still apply for any performance in which the tickets are used.
Exchanges for tickets purchased via 3rd parties are subject to the exchange policies of the original 3rd party provider. Exchanges will be valued at the same price as the original face value of the ticket purchased. Additional payment applies if a guest chooses a performance or section that costs more than their original ticket or exchanges an originally discounted ticket into a performance with no discounted or only lesser-discounted tickets remaining. A guest may receive a partial refund if the original face value of the original ticket is higher than the face value of the new ticket.
Check out Aladdin here; and Lion King here.
PHOTO: James Monroe Iglehart, Adam Jacobs and company sing “Never Had a Friend Like Me” in “Aladdin” on Broadway. Photo by Deen van Meer.